For the second year in a row, a member of the New England Patriots will be on the cover of the annual installment of the Madden video game franchise. While the honor is typically given to a younger player on the rise, it makes sense for Madden to get Brady on the cover before he retires, especially after he captured his fifth championship.
There's no discussing the Madden franchise without also mentioning the dubious Madden Curse, a supposed bout of misfortune or immediate career decline that befalls the cover athlete. There are numerous examples of that those who defied the so-called "curse," such as Richard Sherman, Ray Lewis, Odell Beckham and Drew Brees.
Of course, there are also a few examples of players on the cover having bad things happen to them, and that was the case last year with Rob Gronkowski, who had yet another serious injury that kept him from finishing the 2016 season.
Tom Brady shot down the suggestion that Gronk was affected by being on the cover.
"I don't think Gronk's ever been cursed by anything," Brady told ESPN. "He's in pretty good shape."
In fact, Brady not being concerned about the curse is how he is already marketing the announcement, as he posted a video on his Facebook page poking fun at the Madden curse and other superstitions.
Let's play along for a moment and pretend that there actually is a Madden Curse. What's the worst that can happen? He finally declines in 2017 at the age of 40 and has to retire? His legacy is already cemented, as is implied by Madden terming this the "G.O.A.T. edition." Unless the curse manages to dig up definitive Spygate or Deflategate evidence linked to Brady, it's safe to say Brady is fine no matter what.
Brady also revealed that he typically plays the game against his oldest son, who usually defeats his dad. Because his son picks the Patriots as his team, Brady said he often has to go against his real team. When he does, he said, he picks the Packers out of respect for their offense or the Seahawks out of respect for their defense.
Go ahead and curse him out, if you wish. He won't mind.